Cookie Policy
Last updated: 2026-08-17
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, enhance user experience, and provide information to website owners.
Cookies do lots of different jobs, such as:
- Remembering your preferences and settings
- Understanding how you use the website
- Helping you navigate between pages efficiently
- Ensuring that advertisements are relevant to you
2. How We Use Cookies
We use cookies for the following purposes:
2.1 Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility. Without these cookies, the website cannot work correctly.
These cookies cannot be disabled.
2.2 Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting anonymous information about:
- Number of visitors and pages visited
- Time spent on each page
- Traffic sources and user behaviour patterns
- Error messages encountered
This information helps us improve website performance and user experience. Analytics cookies are only set if you have given your consent.
2.3 Marketing Cookies
These cookies are used to:
- Track visitors across websites
- Display relevant advertisements
- Measure advertising campaign effectiveness
- Limit the number of times you see the same ad
Marketing cookies are only set if you have given your explicit consent.
3. Cookies We Use
The table below lists the cookies used on our website:
| Cookie Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
cookie_consent | Ealing Emergency Builders | Stores your cookie consent preferences | 1 year | Necessary |
__cf_bm | Cloudflare | Distinguish between humans and bots for security | 30 minutes | Necessary |
_ga | Google Analytics | Distinguish unique users for analytics | 2 years | Analytics |
_gid | Google Analytics | Distinguish users for analytics | 24 hours | Analytics |
_gat | Google Analytics | Throttle request rate | 1 minute | Analytics |
_fbp | Meta (Facebook) | Track conversions and ad performance | 3 months | Marketing |
_uetvid | Microsoft Advertising | Track user behaviour for advertising | 1 year | Marketing |
4. Third-Party Cookies
In addition to our own cookies, we also use cookies from trusted third-party services:
Google Analytics
We use Google Analytics to analyse website usage. Google Analytics places cookies to collect standard internet log information and visitor behaviour patterns in an anonymous form.
For more information, see: Google's Cookie Policy
Meta (Facebook) Pixel
We may use Meta Pixel to measure advertising effectiveness and deliver relevant ads to people who have visited our website.
For more information, see: Meta's Cookie Policy
Microsoft Advertising
We may use Microsoft Advertising (formerly Bing Ads) for remarketing and conversion tracking.
For more information, see: Microsoft Advertising Policies
Cloudflare
We use Cloudflare for security and performance. Cloudflare places necessary cookies to identify trusted web traffic and protect against bots.
For more information, see: Cloudflare's Cookie Policy
5. Managing Your Cookie Preferences
5.1 Cookie Consent Banner
When you first visit our website, you will see a cookie consent banner. You can:
- Accept all cookies: Allow all categories of cookies
- Reject non-essential cookies: Only allow strictly necessary cookies
- Customise: Choose which categories of cookies to accept
You can change your preferences at any time by clearing your browser cookies and revisiting the site.
5.2 Browser Settings
Most web browsers allow you to control cookies through their settings. You can:
- See what cookies are set on your device and delete them individually
- Block third-party cookies
- Block cookies from specific websites
- Block all cookies from being set
- Delete all cookies when you close your browser
5.3 How to Manage Cookies in Popular Browsers
- Chrome: Settings → Privacy and security → Cookies and other site data
- Safari: Preferences → Privacy → Cookies and website data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Edge: Settings → Cookies and site permissions → Cookies and site data
6. Consequences of Disabling Cookies
If you choose to disable or reject cookies, please note that:
- Some parts of our website may not function properly
- You may not be able to access certain features or services
- Your browsing experience may be less personalised
- We may not be able to improve our website based on usage data
7. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business operations. Any changes will be posted on this page with an updated "Last updated" date.
We encourage you to review this policy periodically to stay informed about how we use cookies.
8. Contact Us
If you have any questions about our use of cookies, please contact us:
Telephone: 07458 148224
Post: My Trusted Builder Ltd, Ealing, London, W5, United Kingdom